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Google Ads.
noun /ˈɡuː.ɡəl/ noun /ˈæd.z/
an advertising platform that allows the user to develop advertising campaigns on the world’s largest search engine, Google.
We specialise in Google Ads for schools.
Getting a Google certified advertising expert, like ours at Company Ten, is a lot easier than a lot of people think. It’s also not as dark an art as a lot of companies will make out. It’s a time consuming art, but it isn’t immeasurable and it certainly shouldn’t cost the earth.
We use Google Ads to make sure that when someone searches for your school, or ‘good school in my area’, or ‘where should I send my child?’, or ‘local school’s with good drama department’ - we make sure that you and your school comes up. This is so that your school is amongst the options for investigating further, when a user searches.
We regularly combine our Google Ads services with our Search Engine Optimisation services - which is the process of getting your school’s website etc to the top of the organic search results. That’s the bit that appears underneath the ads on a Google results page.
Why do schools need Google Ads?
“If it isn't on Google, it doesn't exist.”
Okay - that’s not quite true, but the analogy is still good. We all use Google (sorry to the 2.6% who use Bing) to quickly find what we’re looking for. The answer to a question, recommendations for restaurants, reviews on trades-people, instructions on how to repair a leaking tap, and so much more. Do you think that people Google (I mean we even use it as a verb now) the phrase ‘Which school is best?’. I can tell you that they do, and unless you’re coming up on the adverts as a suggestion, or the first page of the organic results page - you’re missing out. I promise.
Our Google Ads services are often combined with:
Would you like to know more about how our Google Ads service, and how we can help your school? Book a call with us that fits around your schedule, or get in touch now - we’ll let you know how it works.
How can Company Ten use Google Ads to help my school?
Have you Googled yourself recently? Have you tried ‘Best School near me?’ The liklihood is, your audience are searching for that very phrase. You need to be at the top of that search result. It can be done with SEO and it can be done with Google Ads. It’s true what they say, ‘if it isn’t on Google’ it doesn’t exist’. Our Google qualified advertising experts understand Google, and having worked with schools and in the education sector, we know what your audience are searching for. Let us help you become the answer to the question ‘Best school near me?’…
Our events about: Google ads
Join one of our upcoming free training events covering Google ads.
Happy to help.
We know how to use Google Ads to help your school. From improving your student or staff recruitment, re-balancing your online PR or digital footprint, or simply providing a more reliable source of information and advice to your community - we know how to utilise Google Ads to help you achieve your school’s goals. Want to know more?
Drop us an email or fill in the form and we’ll arrange to have a chat, and discuss how we can help you get the best results from your school’s digital marketing.